Data Analytics
We have extensive experience in all facets of analytics. We have built more than 1,000 models across the various verticals of the financial services industry. These analyses include response, revenue, profit, conversion, ROI, risk, fraud, bankruptcy, and segmentation for both customers and prospects.
Target Marketing (Look-a-like Models) – Knowing what your customer looks like and their likely behavior, target marketing identifies these candidates and offers them a product that fits their lifestyle.
Response Modeling – Insight into a consumers actions based on prior marketing will create a behavior profile to help target those that are likely to respond to your offer. Response Modeling drives down acquisition costs and improves ROI because you target only those likely to respond to your offer.
Risk Modeling – Lending produces an element of risk. Downside as well as upside. We have the data, tools, and know-how to help lenders optimize their portofolio to take adavantage of the risk/reward tradeoff.